Prospect Motorsports Group 2027 Title Partnership
Sole partner, one category

One company. One year. Every room we open.

A Wisconsin endurance program, a calendar of charity ride days for veterans, and a passenger seat that reaches executives who decline conventional approaches. In 2027 a single partner holds all of it. The position is open now, and it will be sold once.

Request a seat

Ride before you sign. Dates this season close November 1.

Prospect Motorsports Group BMW Z4 endurance car, number 222, in team livery
The 2027 car. Title partner branding occupies the primary panels on both flanks, the rear wing, and the suit and helmet.
$250,000

Total commitment

$100,000

40% at signature, reserving season capacity

$50,000

20% as each event is secured, three times

Title sponsorship value

This winter

The convening authority becomes yours

Three donor recognition dinners, one each in Milwaukee, Madison, and Green Bay, hosted by the team alongside our Wisconsin military charity partner. The room is Wisconsin executives and high-net-worth families who have funded rides for veterans, gathered to be recognized for it. Every gift in the room was made before the invitation went out.

Seated among them, guests from your own target list, invited by name with nothing asked of them, placed at your table so the introductions happen. The rest of the evening is organic. Convening carries a standing that soliciting never earns, and for three evenings that standing is yours. This begins the month you sign, well ahead of the 2027 season.

A long table of guests at a private chef's table dinner
Spring, and repeating

Your name attaches to something worth remembering

Twenty-two ride-alongs in the race car for Wisconsin veterans and active-duty service members, underwritten by donors giving to the charity direct. You are title partner of the team that delivers the day, present inside a donor community of Wisconsin corporates and private families who keep close track of who shows up. Adjacency to service is difficult to purchase and immediately legible.

2222

Twenty-two rides a day for Wisconsin service members.
Charitable organization selection, September 2026.

April to October

Passenger Podcast

An executive rides in the passenger seat of the competition car while a professional driver runs the circuit. They receive a set of questions as they get in, and work through them one at a time over the session. The questions come from you, so the conversation stays on your brand and on your terms.

The cockpit itself is branded for the title partner, so every frame of every session carries your mark no matter who cuts it or where it ends up. Each session produces a long-form episode and a set of short clips, delivered cut for your channels and published in your voice.

Twenty sessions across the season. You nominate fifteen of the accounts, PMG fills the other five, and sessions run in batches on scheduled production days. Additional sessions are available beyond the allocation.

The value sits in who accepts: chief executives who guard their calendars closely will clear an afternoon for this, because it is flattering, unusual, and asks nothing of them.

An executive in the passenger seat of the race car reading a question card mid-lap

Better isn’t better. Different is better.

A senior executive will decline your meeting and take the passenger seat.

That asymmetry is the asset. The approach originates with a racing team producing a series, so it arrives as an invitation rather than a solicitation. It reaches the executive directly instead of being routed down to someone junior.

They arrive curious and stay for the afternoon. They leave the track with the physiology of the thing still working on them, and they retell it for years. Your next contact with that account is a follow-up to a shared afternoon rather than a first touch.

Twenty of those in a season, at accounts you chose, changes the arithmetic of a pipeline.

Request a seat

An afternoon at Autobahn in Joliet, this season. No presentation, no deck.

Autobahn Country Club circuit layout

The home track

Autobahn Country Club, Joliet, Illinois. An hour from Chicago, two from Milwaukee, and a private club rather than a rental circuit, which is the reason any of this is schedulable.

PMG holds membership here. Dates are ours to set, guests are ours to bring, and the format runs on our calendar instead of waiting on someone else's.

The seat is sold once

A single partner carries the program for the full term, and the category closes behind them. Every competitor in your industry receives the same answer through December 31, 2027.

Terms

Investment
$250,000 for the full term.
Payment
40% at execution, reserving season capacity and funding the production build. The balance across three installments tied to delivery.
Exclusivity
Sole title partner. Category exclusive across the team, the events, and the series.
Term
Begins on execution and receipt of the deposit. Ends December 31, 2027. The end date is fixed, so signing earlier buys more of the term at the same number.
Charity partner
Charity partner selection completed prior to October 1, 2026.
Renewal
Right of first refusal on the 2028 title, exercisable within a defined window once terms are presented.

Ride before you sign.

Most of this is easier to judge from the passenger seat than from a page. The offer is open if you want it: an afternoon at the track, the format run exactly as your guests would experience it, no obligation attached either way.

The 2027 competition car is in build for the season opener. Your ride runs in a comparable two-seat car on the same circuit and reproduces the format accurately. Autobahn closes for the season on November 1, so the dates left this year are finite.

Two things get settled from here: whether the fit is real, and which date is yours.